Bilingual advertising blitz – calling on specific legislators by name – supports Senate Bill 1 and constitutional protections which were recently unveiled by Governor Brown and legislative leaders. April 6 deadline for action.
For Immediate Release: March 31, 2017
Sacramento – Today, the Fix Our Roads Coalition launched new television and radio ads in English and Spanish statewide to urge legislators to pass the Road Repair and Accountability Act prior to the April 6 deadline for action. The comprehensive statewide advertising campaign began airing today in every major media market. It also includes ads in eight targeted legislative districts that call on legislators by name to support the plan. This advertising campaign, funded by the California Alliance for Jobs and the Southern California Partnership for Jobs, is part of the Fix Our Road coalition’s all-out blitz to support Senate Bill 1 (Beall) and a companion constitutional amendment. The transportation funding plan was released Wednesday by Governor Brown, Senate President Pro Tem de León and Assembly Speaker Rendon.
“We are closer than ever to finally passing a transportation funding package to fix our long-neglected and crumbling roads,” said Michael Quigley, executive director of the California Alliance for Jobs. “These new ads are part of an all-out grassroots, earned media, advertising and social media campaign to support passage of this bill by next week.”
Senate Bill 1, the Road Repair and Accountability Act, will provide approximately $5 billion annually in new funding to make road safety improvements, fill potholes and repair local streets, freeways, bridges and overpasses. It also includes strict accountability provisions. A companion constitutional amendment would prevent funds from being used for non-transportation purposes.
In addition to statewide TV and radio, the campaign features eight television ads calling on legislators by name to support the plan: Senator Steve Glazer, Senator Anthony Cannella, Assemblymember Catharine Baker, Assemblymember Adam Gray, Assemblymember Rudy Salas, Assemblymember Sabrina Cervantes, Assemblymember Sharon Quirk-Silva and Assemblymember Al Muratsuchi.
“For too long, we’ve neglected to increase funding for road repairs and transportation improvements, and drivers and our economy are paying the price for that neglect,” said John Hakel, executive director of the Southern California Partnership for Jobs. “It’s time lawmakers come together and support a comprehensive, accountable funding package. We’re pulling out all the stops to make sure this transportation package gets passed by April 6.”
Bad roads cost drivers every year. Today, California drivers are paying an additional $762 per year in vehicle maintenance costs resulting from driving on crumbling roads. The package announced today is expected to cost the average driver less than $10 a month. Regular maintenance and upkeep, fixing problems when they are small, is cheaper than waiting for small problems to become bigger and more expensive. It costs eight times more to fix a road than to maintain it.
Fix our Roads coalition is calling on legislators to support the plan before they leave for spring recess on April 6. For more information visit www.fixcaroads.com.
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